Paper Towns By John Green Essay

Quentin and Margo meet at a random night when Margo sneaks into Quentin’s room. Since then, Quentin follows Margo on her adventurous mission for revenge of her boy friend cheating. Quentin and Margo get closer which makes Quentin to feel like he is going to be close friends with her since that day. However, Margo goes missing the next day, leaving only few clues for Quentin to search for herself. Quentin and his friends, Ben, Radar, and Lacey, find few clues at Margo’s room when her parents go away. At her room, they find Walt Whitman’s book, Leaves of Grass, and find few quotes that are highlighted. Quentin then finds a location clue at his house and head to the location in search of Margo. He finds maps that are connected with holes from the pins. He later finds out that she is at Algoe, New York, and heads to Algoe with his friends on a road trip. After a road trip, Quentin and his friends arrive at Algoe, New York where Margo is. They see Margo writing down s tuffs in her black notebook. Margo is surprised to see that Quentin was able to find her but she soon recognizes their effort and starts to explain about herself. Quotes: 1) â€Å"†¦maybe she loved mysteries so much that she became one.† (Page.8) This quote is important because it’s foreshadowing Margo’s live later in the book. Margo disappeared after her adventurous night with Quentin, only left a few hints for him to look for her. She becomes a mystery for everyone because no one knows where she is. However, Quentin and his friends later found her in Algoe. Margo being different from others is represented with her mysteriousness and odd perception. 2) â€Å"It’s a paper town. I mean look at it, Q: look at all those cul-de-sacs, those streets that turn in on themselves, all the houses that were built to fall apart.† (Page. 57) As Quentin and Margo are on top of the Suntrust Building, Margo is explaining her point of view of the city where she has been living for eighteen years. By comparing Orlando to paper town. The way that she talks about the cul-de-sacs expresses her feeling of being trapped because the roads turn in on themselves not leaving any open places. Also, the paper town relates to the houses where everything is frail including the people who live there because they only care about things that concern them blocking out  everything else. 3) â€Å"I looked down and thought about how I was made of paper. I was the flimsy-foldable person, not everyone else.† (Green 293). Margo explains to Quentin her real thoughts on paper town and paper girl reflecting on her previous statement at the Suntrust Building. Margo begins to understand herself better after having isolated herself by running away. Margo describing herself as â€Å"flimsy-foldable† refers to her dual life where everyone in school perceives her differently. She is viewed as the leader and the popular fashionable person admired by many of her fellow classmates. However, at home, there is a side that no one is aware of regarding Margo such as the record collection she owns. Regarding this fact, Margo can easily change herself to a different person just like paper changes its shape when it’s folded. Therefore, Margo herself sees and realizes who she really is through comparing herself to paper. Character Comparison: Quentin Jaconsen Quentin take his friends and family for granted, thing almost of his own wants and selfish. However, he is also funny and intelligent and has a good heart. In Quentin I found a character I was particularly able to relate in one way, his expectations of his best friend Ben. For pretty much throughout the book, Quentin constantly wants Ben to change. He wants him to stop being so crass, to stop using the word â€Å"honeybunny†, to stop being obsessed with finding a date to take to their prom and to stop being too busy or too tired when Quentin wants to talk again about Margo or play Resurrection. Basically, Quentin wants Ben to be exactly like him. He never truly accepts Ben for who he is. Like what Radar tells him â€Å"You know your problem, Quentin? You keep expecting people not to be themselves. I mean, I could hate you for being massively unpunctual and for never being interested in anything other than Margo Roth Spiegelman, and for, like, never asking me about how it’s going with my girlfriend – but I don’t give a shit, man, because you’re you†¦.You’re funny and you’re smart, and you may show up late, but you always show up eventually.† (Page. 194). Radar then goes on to tell Quentin â€Å"Just saying: stop thinking Ben should be you, and he needs to stop thinking you should be him.† (Page. 195). Reading Radar’s speech helped me to realize I have the same problem with Quentin. I want people not to be  themselves. I want them to be nicer, happier, friendlier, less self-involved, more sincere, more understanding, more enthusiastic, more interest in the thing I’m interested in and a whole of other things. I want them to be what I want them to be. But I don’t just do this with people. I do it with everything. I constantly crave everything in my life to be better, to be more exciting, to be more meaningful than it really is. I think this is because I can’t help but imagine all the awesome and amazing possibilities of what someone or something could be. Connection: In another book of John Green, Looking for Alaska, Alaska mysteriously goes missing, just like Margo. However, in the real world, generally, there are quite a few teenagers who run away from home because they are misunderstood or they feel the need to just get away from the stress, which was the case with Margo. Seminar Question: If I were to lead a seminar discussion on Paper Towns by John Green, I would ask â€Å"Since Margo compared herself to paper, who is the real her? Does she feel comfortable for not being who she really is? Is that mean Quentin been liking the â€Å"paper† Margo all the time?†

Rose’s Characterization of McCarthyism

Rose has used the actions and motives of the jurors as a method of characterising and thus criticising the practise of McCarthyism. A fine example of this is the 3rd juror. A reckless and unrestrained man, he makes accusations against fellow jurors for not siding with his point of view; ‘Listen, you voted â€Å"guilty†, didn’t you? What side are you on? ’ – a direct reflection of the actions adopted by senator Joseph McCarthy in the 1950’s. The 3rd juror also wrongly accuses the 5th for changing his vote to ‘not-guilty’ without any evidence to support his conclusion. This further exemplifies the premise of ‘making unfair allegations or using unfair investigative techniques, especially to restrict dissent’. He also verbally attacks those jurors that he perceives as beneath him to further assert his own power or control as well as to discourage any views that are contrary to his own. The 10th juror is also used to reflect another aspect of McCarthyism. He seems almost afraid of those different to him and his speech regarding those born in slums is an example of the paranoia that the practise of McCarthyism can spread. It is also evident that the 3rd and 8th jurors had virtually decided the defendant’s guilt without any reference to evidence and were both very unwilling to concede that a reasonable doubt existed. It is clear that Rose has used the most unreasonable and reckless jurors to characterise McCarthyism in order to condemn its practise and to explore the dangers that similar movements pose to society. Twelve Angry Men as an interpretation of the American Dream Twelve Angry Men explores a national ethos of the United States; the notion that the opportunity for prosperity and success exists for every man regardless of social class or circumstances of birth. This set of ideals is defined as the ‘American Dream’. Rose has used the jurors of the play to demonstrate how the notion of the American Dream can influence the underpinning ideals that society operates upon. For instance, the 8th juror provides an advocate for the principle of equality – the notion that ‘all men are created equal’ regardless of ethnicity or class. This is demonstrated by his sympathy towards the defendant in regards to his difficult upbringing. The 5th juror then provides an example for the American Dream in action. He has been able to create a successful career for himself despite being born in a slum. Rose has used him to support the premise that social mobility can be achieved despite a disadvantaged upbringing through a willingness to work hard. The 10th juror is then used to represent those who attempt to undermine the values of equality that are explicitly rendered within the dream by continually distinguishing himself from ‘them’. The 3rd juror also exemplifies someone who has achieved material success (not necessarily internal fulfilment) through a willingness to work hard and strive forwards. The consumerist culture that has been facilitated by the American Dream has also been represented by Rose – in the form of the 12th juror. Attached to the 3rd and 12th jurors is the notion that the focus of the dream has shifted to material ownership rather than personal progress or contentment, that success is only defined in terms of money. It is the evident unhappiness of the 3rd juror which details that material possession certainly does not guarantee intrinsic fulfilment. The methodical criticism of seemingly solid facts by the 8th juror highlights a transition from concrete to intangible. Rose has done this to demonstrate that not everything is as certain as it first seemed and in turn this can be applied to the seemingly impermeable institution of the American Dream. The overriding prejudices of many in the jury room shows that hard work may not guarantee success and social class or race can have an impact on individuals perceptions of others. This exemplifies the pessimistic belief that the American wealth structure perpetuates long-standing racial and class inequalities embedded in American society. This is in contrast to the idealistic view that a 1950’s America presented a frontier for egalitarian societies. Thus Rose has debased the belief that obtaining wealth is necessary in achieving one’s dreams.

An Examination of the Team Development Stages in the Movie 12 Angry Men

An Examination of the Team Development Stages in the Movie 12 Angry Men 12 Angry Men: Team Development Stages Team development is a crucial aspect of any group setting and consists of six stages: stage one – forming, stage two – storming, stage three – norming, stage four – performing, and stage five – adjourning (or deforming). In the movie 12 Angry Men, the 12 jury members go through these stages at various points of the deliberation; this paper will serve to explore how and when the jury went through the stages of team development. Forming The movie starts out with our group already been formed, as they were selected to be part of the jury; they really begin the team development process at the beginning of the deliberation, as the jury members all sit down and define what their goals and obligations are, saying that if the defendant is found guilty, they must send him to the electric chair. The forming stage continues as jury members start falling into their respective roles; the members find out that juror 3 and juror 10 are alpha type males, that juror 8 takes his civic duty seriously, but has some biased views (he is just a youth, how could he commit such a crime?), and general introductions from members of the group. Storming The storming stage follows the forming stage, and starts after the jury’s first round of guilty/not guilty voting; the storming stage is set off by juror 8’s not guilty vote, which is the first and only difference among the group at the time. The storming stage is furthered by the jury member’s perception of civic duty, and ignited to another level when juror 8 is attempting to make a case, while some of his fellow jury members are playing games and goofing off. In the storming stage the alpha males of the group try to insert and enforce their brand of â€Å"leadership† through verbal force and intimidation, such as Juror 3 cutting off other jurors during the initial deliberation, telling the group that they are going to skip the set speaking rotation. This struggle of power, juror 3’s intimidation technique versus juror 8’s logical argument technique, continues throughout the story. Norming The norming stage starts when juror 8 starts making his arguments for a not guilty verdict, while persuading others to his side; it is also the stage that lasts the longest throughout the deliberation and takes place in non-connected stages. Once there are a few jurors on the not guilty side of the verdict, open discussion becomes much freer flowing and direct; the jury members start having an actual debate about the facts of the case and whether they could be debated. The discussion, and norming stage, really takes off when juror 8 slams the similar knife into the table; before this the discussion was fairly closed off, with most of the other jury members saying that there was no way the kid was not guilty. Performing The performing stage gradually takes over from the norming stage as more solid arguments are made in favor of the defendant being not guilty. Juror by juror realizes that they may have indeed been so close to sending a potentially innocent person to jail, and feel further obligated to explore the facts in order to render a fair verdict. Jury members put together their individual experiences and knowledge in order to help each other come to a not guilty verdict, such as Juror 8 trying to recreate the witness who had to walk to his door with a limp, or questioning Juror 4 about his week in order to establish that memory can be fuzzy. The final sense of civic obligation come when Juror 9 notices Juror 4 rubbing his nose, making the final argument about one of the witnesses not using her glasses regularly. Adjourning The adjourning stage is the stage where the team evaluates its processes and performance, disbanding on either a temporary or permanent basis; the jury members do not disband on a temporary process, and any breaks are portrayed as short breathers, therefore the focus will be on the disbanding of the jury upon rendering a not guilty verdict. The movie does not go into too much detail about the aftermath of the team’s decision, but the audience could tell through the interactions of Juror 8 with Jurors 3 and 9 that the process took place in the manner it should have, and that the team was happy with their process and performance.

Energizing Red Bull Essay Example | Topics and Well Written Essays - 2750 words

Energizing Red Bull - Essay Example This essay discusses that the â€Å"Red Bull – The Anti-Brand Brand† case showcases the strategic and global growth of energy drink, Red Bull. Discovered in Asia by Dietrich Mateschitz as a drink to boost factory productivity in 1982, the drink became a household name by 2003 with sales in more than 100 markets and a market share of 70%. Being a pioneer in energy drinks segment, Red Bull is an innovative product that tactically filled a gap in the market that only had coffee or natural juices as alternative options for energy. Red Bull, a compund mixture of taurine, caffeine and glucuronolactone, claimed to boost metabolism, improve performance, increase concentration and reaction speed, and increased endurance. Red Bull attained operational excellence by having decentralized sales and distribution channels, making sure that the product was accessible and available at all times. The brand created high barriers to entry by making sure there were â€Å"exclusive† p artnerships with strong distributors. The sales teams helped generate an aura of â€Å"exclusivity† by handpicking initial distributors and deliberate limiting of the supply. As expected in any industry, a growing market always attracts competition. In 2004, Red Bull faced intense competition from giant brands such as Coca-Cola and Pepsi who were developing their â€Å"health drinks† business and from private lables across the market. Currently, the top competition for Red Bull is from Monster, Pepsi and Suntory. It is seen from recent reports that the market share of Red Bull slipped to 40% in 2010. (Privo, 2010). The following write-up describes the marketing & communication strategies that Red Bull shouls adapt in order to rebrand its image and increase its sales to fight competition. Media Strategy Adopted by Red Bull in the case Key Customers & Customer segments The key customers for Red Bull were Generation Y-ers (18-29 year olds) who were the main consumers of à ¢â‚¬Å"extra energy† projects. Previously, these customers looked out for products (sometimes illegal) such as alchohol to provide them the extra thrill in their lives. Within the young adults customer group, Red Bull segmented them further to customize their promotional activities with respect to their needs. These segments are: Club-goers: All party-loving people who love a vibrant nightlife, like to dance and drink. These customers were the major consumers of thrilling vodka-red bull mix. Outdoors enthusiasts (Skiers, Skate-boarders): Outdoors enthusiasts such as skiers, snowboarders wanted Red bull to keep their energy levels high during their expeditions. Extreme Sports & Action games lovers: Lovers of extreme sports and action games such as racecar, bike racing and skydiving etc. also consumed Red Bull with zest. Hardcire Music fans: Music fans that regularly attend music festivals, rock concerts and other music gatherings were also users of energy drinks as Red Bull. Stu dents: Students who needed extra energy during their exams and university classes were another segment of Red Bull consumers. Product Positioning The manufacturers of Red Bull created an innovative niche for itself by positioning the product as a different, cool and rebellious product, which is available at a premium. Dietrich Mateschitz deliberately separated Red Bull from carbonated drinks (soda), juices or coffee. (Joyner, 2011). Key Messages & Brand Positioning The brand positioning and key messagers were derived from out of the product benefits and after-effects: Red Bull vitalizes body and mind. This key message became the nucleus of all promotional activities surrounding Red Bull with brand attributes as innovative, rebelling, self ironic, intelligent, nonconformist, self-confidence, mysterious, witty, charming, polarising and unpredictable. Red Bull’

Modern Shipping Industry Essay Example | Topics and Well Written Essays - 1500 words

Modern Shipping Industry - Essay Example Even the applicability of privity of contract to the maritime contracts was established only after the court rulings in Tweddle & Atkinson [1861]1 and Thompson v Dominy [1845]2. Section 1 of the Bill of Lading Act was enacted to provide the right of suit to the consignee as well as the transferee of the Bill of Lading thus providing an exception to the privity of contract. However one major flaw was that the right of suit was made available only in respect of the conditions specifically and expressly mentioned in the Bill of lading. since the essence of Section 1 is to transfer the right of suit 'as if the contract contained in the bill of lading had been made with himself' . Thus made the section inoperative in those cases where the right of suit on reasons otherwise than on consignment or endorsement and this wording was adversely affecting the position of the Banks in whose favour the bills of lading were endorsed not giving them the right to sue. Under the circumstances where the Bills of lading were not able to be received by the consignees within such time the vessel reaches the destination, the buyer became the owner of the goods by producing a 'letter if indemnity'. As was decided in the case of The Delfini [19903] this act of becoming owner by delivery and 'not upon reason of consignment or endorsement' excluded the receiver's right to sue. The rulings in cases like The Aliakmon [1986]; where an endorsement was made in the Bill of Lading for the agent to take delivery on behalf of the consignee held that there was no transfer of property and in the case of The Aramis [1989]; since it was not possible to ascertain the specific goods consigned from a larger bulk, held that the property did not pass as laid down in Section 16 of the Sale of Goods Act 1979, have subsided the effect of the Delfini case. Cessation of Liability of the Ship owner: The decision in the case of Grant v Norway [1851]4 provided for the cessation of liability of the ship owner to the endorsee or transferee of the Bill of lading in cases where the ship owner can prove that the goods were not actually shipped., section 3 of the Bill of Lading Act 1855 was enacted to provide that statements made in the bills of lading with regards to the goods shipped would be conclusive evidence of such shipment "as against the Master or other persons signing the same". However this provision did not provide the necessary remedy for the problem as the ship owners were inclined to take advantage of the courts reading the provisions of Section 3 literally, by applying the principle of estoppel in their favour. Hence section 3 of the Bill of Lading Act proved ineffective in solving the issues created by the case of Grant v Norway [1851]5. Coverage of the Bill of Lading Act 1855: One final issue concerning the Bill of Lading Act was that it generally covered only 'Bills of Lading' and not 'sea way bills' which were the order of the day during the last few decades with the containerization of the goods which was not covered by the old Act. Provisions of the UK Carriage of Goods by Sea Act 1992: Section 2 (1) (a) of the UK Carriage of Goods by Sea Act 1992, empowers the consignee to sue the carrier in contract, where the consignee is the

To Have or To Be by Erich Fromm Essay Example | Topics and Well Written Essays - 500 words

To Have or To Be by Erich Fromm - Essay Example The problem with the â€Å"having† mode is that the greed for money and possession can never be satisfied no matter how much has acquired. People will always use dubious means to get more; including the exploitation of fellow human beings. â€Å"The ordinary man with extraordinary power is the chief danger for mankind† Fromm, (67). There is always a cut-throat competition among members of society in getting more possession. And when one has acquired a certain amount of riches, he is struck by paranoia. He or she is in a constant state of fear that the property may be stolen or that death may come so soon. Unlike the â€Å"having† mode, the â€Å"being† mode is quite a stationary state in life. Here, man does not really seem to toil for money and other materialistic things of the world. Man is satisfied with the intangible aspects of life such as peace and harmony. He adores love as the only source of joy: â€Å"Love is the only sane and satisfactory answer to the problems of human† (Fromm, 70). He can get pleasure without using money. In fact, everything is a source of his happiness, depending on the perception. The individuals in this state are selfless and can freely share whatever little they have. To them, all the worldly things are meaningless and perishable. Therefore, they see no great deal in investing in material things. The problem with the â€Å"being† mode is that an individual may be isolated from the modern society whose most members are in the â€Å"having† mode. Since the pleasure of the people in this mode is free, they may sometime s misuse this freedom. The problem with â€Å"industrial religion† is that it is economic oriented and enslaves its followers by work. According the ancient religion was viewed as matriarchal where; the church was full of unconditional love and mercy. However, the modern churches are viewed as patriarchal; justice is the order of the day. Fromm states, â€Å"The deepest desire of the human

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Business plan outline - Assignment Example With Eglinton Avenue being a major road that joins various municipalities, the shop would form a quick drop by joint for travelers and other residents of Midtown Toronto, who are interested in sportswear, especially the young and active, and athletes. The lease rate that I am working with is that of $22.64 per square foot, with restoration provisions requiring a payable cost of $6 per square foot at completion of the lease. This is in view of the current 21 percent average rentals rate for properties of class A, B, and C (Dalglish, 2012). With my business dealing mostly with athletic shoes, the market holds great potential for me as a quarter of the total sales made in shoes within the entire Canada come from athletics shoes. In 2013, the total sale of athletics shoes around the entire country was a $1.3 billion (NPD Group, 2014). The major competitors that Chic&Fun has include Shoeland Discount Store and Foot Solutions, both of which are located along Eglinton Avenue and have annual revenue of $75,456 and $275,690 respectively. Nevertheless, given that I have my shoe production company, I would reduce the cost of production to offer quality shoes at a lower price than my competitors so as to attract more customers and gain a large market share. Given that Chic&Fun will put in a stock of $50,000 in its first year, with a markup of 50% employed on all the products, and assuming that all the products will be sold, then the sales forecast is as below. To protect my business property from any liability, I will seek insurance coverage for corporate liability and property insurance, all of which would sum up to a total of $5000. This would protect my business from any lawsuits. The business will offer different brands of shoes of varying sizes and quality, according to the consumer affordability. The Store’s point of different will include offering the products at reduced cost, given that I have a company that produces the shoes;

Network Forensics in the Cloud Research Paper Example | Topics and Well Written Essays - 750 words

Network Forensics in the Cloud - Research Paper Example lenges of performing network forensics are presented due to the decentralization nature of data processing and lack of physical servers making the traditional approaches redundant. The examined challenges in network forensics in cloud infrastructures are as below; The expertise required to handle sophisticated cloud forensic crimes is lacking in many institutions since most investigations are conducted by digital forensic experts using conventional tools and procedures applied traditionally. Laws and regulations are slowly evolving with respect to swiftly changing cloud technologies (Peterson, & Shenoi, 2013). The forensic data accessed is dependent on the cloud model that is implemented in every service and deployment model. For instance; Infrastructure as a service (IaaS) clients have a comparatively unrestricted access to the statistics forensic investigators consider sufficient. On the other hand, the clients to software as a service (SaaS) will be provide with limited or no access to such information. This limited access to forensic information means that users of systems have limited knowledge and control of the physical locations of their data. The providers of cloud service omit the terms of use that would assist forensic preparedness of the cloud service (DeFranco, 2013). This limited access to metadata and log files by customers also reduces the ability to carry – out real time monitoring and auditing. The spread of mobile endpoints is a challenge for the collection of evidence and recovery of data and this is due to the impact of a crime, extensive number of resources linked to the cloud, and the workload of an investigation being considerable. The traditional forensics faces the challenge of disparate log formats and this is aggravated by cloud since there is prevalence of proprietary log formats and it holds large volumes of data logs. Since deleted data is sensitive to forensic investigations then remote access is hardly possible when the

Law and Bioethics Term Paper Example | Topics and Well Written Essays - 1250 words

Law and Bioethics - Term Paper Example Findings The findings proceeding from the interview show clearly that the roles that bioethics committee dispense are very sacrosanct to the issuance of healthcare services and attention. Attending the meeting and carrying out the interview underscored the many roles that these committees meet. One of the functions that bioethics committees play is case review. Particularly, bioethics committees observe both spontaneous and regular meetings in order to provide a forum for analyzing ethical questions which emanate from treatment of patients. This is especially the case when ethical questions concerning appropriate care for patients with diminished capacity to make decisions concerning the healthcare services being discharged arise. In this light, bioethics committees may try to give counsel and support to healthcare professionals and providers, the patient, family members of the patients and surrogates. Specifically, a bioethics committee will carry out a case review when there is a s erious ethical perplexity or ambiguity, in which the case review will help provide an answer to the complex ethical dilemma. Case reviews may also be carried out by the committee when a decision that involves the withdrawal of life-supporting treatment and facilities is imminent. This is specifically the case when the treatment or the patient’s medical condition is not explicitly stated in healthcare policies and procedures. Case studies may also be done in instances where there is a disagreement on an ethical aspect surrounding the patient’s care, between healthcare providers on one hand and the patient and their families on the other hand. It is important to take stock of the fact that in respect to case review, the chief role of the committee is not to act as a decision-making organ, but as an organ that assists and accords support to the responsible party. Just as Dzur (2002) divulges, Bioethics committees also liaise with hospital administration, different departm ents and divisions of the hospital and the medical and nursing staff, in order to carry out educational programs or initiatives. In this case, clinical ethics is the most taught subject. Thus, bioethics committees help others also carry out lectures, workshop programs, seminars, in-service programs and rounds in clinical ethics. Providing participants with knowledge on ethical principles, concepts and language needed to tackle ethical aspects of contemporary medical or hospital practice stands as one of the most salient feature of this educational effort. From the interview and the meeting attendance, it also became clear that the committee also plays a pivotal role in reviewing and developing hospital policy. Specifically, the committee helps the professional staff to develop procedures and policies on recurrent ethical matters, problems and questions. These problems and questions mainly touch on recurrent ethical matters and ethical dilemma which arise as patients are being accord ed healthcare services. In order to dispense this role, the committee may have to issue an analysis of existing ethical matters or proposed policies. The committee may also have to help develop new institutional or organizational policies in important areas. It also emerged clearly that one of the factors that propels the effectiveness of a bioethics committe

History of selfie & self portrait Essay Example | Topics and Well Written Essays - 500 words

History of selfie & self portrait - Essay Example In photography history, the ancient and initial portrait of Robert Cornelius taken in 1839 outside his store remains as the first selfie ever photographed. Robert Cornelius portrait taken in Philadelphia remained indispensable in modern studies and development of selfie3. Robert processed his selfies using chemical knowledge and photography techniques. As a renowned photographer and chemist, Robert made his selfie by placing film removed from the lens cap on camera. Robert then waited for a minute before the camera before processing his final picture using chemicals. Robert’s photo remained as the first ever selfie in history. It is imperative to understand that making ancient selfie involved tedious and time-consuming procedures compared to contemporary technology that takes photos at a glance Remarkably, era of selfie developed proportionately with advancements in photography technology and introduction of modern applications. It is imperative that introduction of portable Kodak camera in the market spurred revolution in selfie and international spread of photography. Portable Kodak camera box technology, introduced in 1900 also promoted photographic self-portraiture. It is interesting that portable Kodak camera box technology that hugely spurred selfie development involved use of a mirror and a stabilized camera on tripod stand. In enabling production of clear and admirable selfie, photographers framed viewfinder of the camera on box top. It is imperious that in 1914, Russian Grand Duchess teenage called Anastacia Nikolaevna became the first person to use Kodak Camera box in taking selfie. It is vital that technological advancements in social media spurred development and emergence of modern selfies. Selfie usage first appeared on Flickr in 2004 and later advanced when Myspace established programs for sharing photos within social platforms in 2006. In

Building a Wireless Sensor Network Essay Example for Free

Building a Wireless Sensor Network Essay 1.0 Introduction In the previous era, the technology application mostly using wire but now a wireless device has become common place. The definition of wireless sensor network is an application that having no wires connection on that devices. In addition, to make the system easy to monitor from a distant location, the RF 433MHz module was used. So, this project gave rise to the idea for studying details about the RF 433MHz module performance for WSN application. 1.1 Project Background Nowadays, using the wireless sensor network (WSN) technology to monitor the environment helps someone to solve the problems of deployment difficulty, high cost, and realized unmanned monitoring which is mostly used in factory, buildings, laboratory and house. This project is to study the range and performance of the RF 433MHz module for WSN application. RF 433MHz module are popular used in remote control system. This range also available to use in this area. There are two types of the RF module which is transmitter and receiver. From research, using RF 433MHz module, the data can get more accurately without any data losses with the range that given than compared to other transmission for wireless sensor network. The range that can reach by this RF module is different between outside and inside area. For inside area, it can work for 50 meters through multiple walls with an antenna, while for the outside area, it will be able for hundreds of meters. Besides that, a microcontroller such as Arduino also used in this project. Arduino that available for this project is Arduino PRO which is it has 3.3V port that will be easier to connect directly to the types of RF 433MHz module that used in this project. This project also will be studied the analysis of the data transmission by giving a few of distance between the transmitter and receiver of the RF 433MHz modules when located in the obstacles or line of sight area. Then, the data that are received will be displayed on the computer whether there are data losses or not. 1.2 Problem Statement The problem that becoming as issues right now is there is a lot of ways to send data but the problem is about the range, cost, and data losses. So, for this situation, study the performance of RF 433MHz can overcome the problem for the WSN application. 1.3 Objectives The objectives of this project are to understand the range and performance of RF 433MHz module. Moreover, exploration about the transmitting and receiving the data by using the RF 433MHz module. 1.4 Work Scope The main work scope of this project is to make sure this project will achieve the objectives. The main focus of this project:- i. To study and understanding the range of RF 433MHz module. ii. To transfer data by using RF 433MHz module. 1.5 Methodology In this project, there are three main parts. For the first part, it will be focused on the conducting the literature review and do some research more detail about the RF 433MHz module. Meanwhile, for the second part, after the software development process, the hardware development process will take over and include the testing of the project. Last part, when the hardware and software complete their part, it will be followed by testing the performance and the operation of the project to make an analysis. 1.6 Report Structure This part will explain all the flow for completing this report and project. In this report, there are five chapters. Chapter 1: Introduction This chapter will introduce the background of the project, state the problems, clear about the objectives, scope of work, planned the methodology and structure of report to make it organized. Chapter 2: Literature Review This chapter will be explained more details about all the research that have been done. Then, the summarization for the project also will be attached to this chapter to make it clear. Chapter 3: Methodology The methodology is the procedures or steps when doing this project. The simulation, analysis, and evaluation of the project will be discussed in this chapter. This method is important because from here the flow of the process for the project will be updated. Chapter 4: Expected Results The expected results in the software or hardware will be stated in this chapter. The comparisons and improvements of this project will be described here. Analysis of the results also will be discussed here. Chapter 5: Conclusion In this chapter, to make a conclusion for all the summary of this project was collected in each part can be discussed in the conclusion.

Synthesis Essay Example for Free

Synthesis Essay In Barbara Ehrenreich’s work of fiction called Serving in Florida, she describes the struggles of an average waitress trying to survive a minimum wage job. In this work, the speaker reveals how workers are not allowed breaks and â€Å"for six to eight hours in a row, you never sit except to pee† (pg. 3). She also talks about the physical pain she’s in from carrying trays saying â€Å"I start tossing back drugstore-brand ibuprofens as if they were vitamin C† (p. 4). Even with all this painstaking work, the speaker can only afford to live in a dingy trailer park because she is working off of minimum wage. As shown by the chart titled Poverty Rate Rises, the number of people living below the poverty line in 2010 was 15. 1% and it continues to increase. People are working hard as shown in Ehrenreich’s Serving in Florida, yet many are unable to rise above the poverty line because minimum wage is too low. The gap between the rich and the poor continues to widen, and nothing helpful is being done to end this. In the satire titled â€Å"Gap Between Rich and Poor Named 8th Wonder of the World†, the author shows his disapproval of the gap through sarcasm. The author describes how many people have attempted to cross the gap but â€Å"only a small fraction have ever succeeded and many have died in the attempt† (para. 11). This sarcastic quote brings out the point that very few are able to rise above poverty and be successful. The author describes how the gap has been preserved â€Å"due to a small group of dedicated politicians and industry leaders† (para. 12). This quote means that because of wealthy politicians and selfish industry leaders who do not want to pay their employees more, the minimum wage is not raised, and the gap remains. A Modest Proposal by Jonathan Swift is another satiric piece of work about how England should handle the increasing poverty in Ireland in 1729. Though this was written many years ago, it is still relevant now, because like the English, our government is doing little to help the poor. Swift presents his solution to the hunger problem in Ireland. He suggests that a child is â€Å"most delicious, nourishing, and wholesome food† (p. 395). In this essay, Swifts explains how children should be sold as food and that would solve many problems. Swift shows how insensitive and ignorant the government and the wealthy can be of the impoverished population. Instead of resorting to eating children, the minimum wage should be raised so people do not have to worry about how they will be able to afford food and other necessities for survival. The minimum wage should be raised so Americans can live a comfortable life and not worry about where they are going to get their next meal from or where they are going to sleep that night. The evidence provided showed how hardworking Americans deserve to have a higher minimum wage because that is the only way they can live without struggle.

Quantas Airlines Marketing Analysis

Quantas Airlines Marketing Analysis The report examines about marketing objectives in hospitality in Qantas airlines. Qantas is Australians largest airlines and one of the oldest airlines in the world. It is the Australian main airlines. Our main hubs airport is Sydney airport, Melbourne airport in Australia. We focus on some cities London Heathrow airport and Cairns international airport. Total employees working with Qantas 33,584(2012).Qantas have own website www.qantas.co.au.In our organisation we always fulfil customer requirements and needs. TASK ONE 2 Situation analysis. 2.1. Brief description about Qantas: Qantas was founded in Winton, Queensland on 16 November 1920 as Queensland and northern services limited by Paul McGinnis, Hudson fish, Fergus McMaster and Arthur Baird. Qantas Empire Airlines (QEA) limited was formed in 1934 by Qantas. They flying internationally from May 1935, when the service from Darwin was extended to Singapore in 1947. In 1958, Qantas operated the second flight by super service from Australia to London through Asia and the Middle East. Qantas operated a significant number of international flights out of Singapore, Auckland airport, Brisbane airport, Los Angeles and London Heathrow airports Qantas one of the most profitable airlines in the world. In 2008 the first Qantas airbus A380 was handed over by airbus at a ceremony on 19 September. Melbourne to los angles was the first route of A380. Where fitted with Qantas organisation: Qantas fitted their organisation on travel sector. Qantas linked with the development of Australian industry. Qantas is widely regarded ones leading long distance airline and one of the strong brands in Australia. Qantas provide outstanding service to their customer and do the great contribution of worlds aviation industry. As a travel organisation we built excellence in safety, operational reliability and customer service. The Qantas main business is transportation customer to one place to another place using two brand airlines Qantas and jester. Qantas operate regional, domestic and international service. We provide the best services in order to gain customer loyalty. As travel sector Qantas go the following mile stone which one is the good for the travel sector. Where Qantas fitted their main element is transportation. In operating is significant large to bring travel and tourist industry. In terms total group operations, total passengers carried increased 3.5% in 2011/2012.The mo re increasing passenger kilometre by 3.15 in the financial year 2011/2012.In our organisation is hospitality sector. 2.2. Identification of Qantas main stake holder and their interest: a. Internal stake holder: Qantas Stuff: Stuff do the great contribution in any organization. our Stuff perform specific duties in most modern economics. They defined relationship between individual and corporation if any customers unhappy with our service than stuff motivated them. Stuff always look after their customer. Qantas Manager: Manager is good element of any organisation. They contribute their skill, knowledge, experience, expertise return salary, status, payment and bonus. If Customer not happy with stuffs or their have any problem then manager directly talks with customer. Qantas workforce: Organization hiring the skills and receiving bonus, wages and promotions. Qantas always recruit qualified employees. Those people get the different type of bonus, promotion. We want offer you a skilled, experienced person if they do good job properly then we keep you for this job if you happy. Qantas shareholder: Shareholder who invest money and they expected profit. Thats why they spend a lot of money. So as organization shareholders contribute lots of thing. Whose are invest money for our Qantas they our entire internal stake holder. Shareholder always invest when they think that is the profitable for them. Shareholder always linked with sustainability and risk management. b. External stake holder: Customer The core of product or services is to provide the best services to customers. Customer who buy our product or service and give us money. Qantas always want to fulfil customer needs and expectation Customer is the external stakeholder in Qantas airlines. Our Qantas always follows customer needs their requirements. Insurance company Insurance company are the external stakeholder of our company. when our customer go one place to another place they need to life security. thats why our life insurance provide that type of facility. Qantas supplier: Qantas have different type of supplier food supplier ,fuel supplier. Some of company provide good food for our airlines customer. When our airline landed then airlines need fuel. A petroleum company provide fuel. Government: Government gave some policy. When we run our Qantas organization we always follow government rules and regulation. Qantas provide government tax, vat. Government is our external stake holder. Agent: When our customer wants to go one place to another place. Then they need to be ticket. Agent give them ticket and everything. Qantas travel agency they do that job. They sell our ticket and take from us percentage. So agent is the good point as organization and customer. We have more some external stake holder include hotel, restaurant, and car rental organization. 2.3. PESTLE ANALISIS OF QANTAS AIRLINES Pestle analysis is component of strategic management describes a framework of macro-environmental factors. The PESTLE analysis is important for the marketing development (Johnson and Scholes, 1999).PESTLE analysis using for business position, market up and down. Using PESTLE we now describe how it is work for Qantas. (P)olitical: Political factor is very important part for airlines industries. The political issues Qantas problem includes political stability, corruption and tax. Qantas stable with strong politic countries to run their business. British airways and Qantas limited are considering a potential which is considered the most ambitious initiatives process of worlds aviations industry. Qantas have license to run their business. Qantas keep of oil under the control of organisation of the petroleum exporting countries can lead to fuel price. (T)echnological The technological innovated development has Qantas airways. The two new aero planes do non-stop flying between two continents. Qantas have online booking system. Where ever our customer they can book tickets via the online. High technology can rising customer expectation. Qantas always use high technology product and service. They have developed the worlds most advanced aeroplanes 380A and B747.These really improved the convenience of flying. (E)conomical: Economic issues are other aspects of aviation industry. Inflation of currency rates can affect the Qantas where they leads to unstable of economy. At this time financial recession turned into the economic crisis, Qantas Airways Limited will inevitably be affected. Foreign change rates can affect Qantas airlines.. Customer is everything is an organization. The financial report 30 June 2009 revenue was $14.3 billion but in 2012 it reduced $13.6 billion. The profit of Qantas in the financial year was $117 million AS 30 June 2009 it reduced $112 million. (S)ocio- cultural: Qantas has lots of variety customer. The airlines industry showed a great influence on the Australian life. Brand identity is important (Campbell,1999) for an airline industries. Qantas has strong brand identity thats why they using Australian national symbol.. Australian government recently released an article on the report of the status of the airlines industry. Qantas brand quality knows all over the world. Qantas offers different type of service using low cost prices to customer purchasing behaviour. (E)nvironmental: Where we situated our Qantas organization is their environment friendly or not. our Qantas wastages of fuel it is not good for environment. It could be pollute our environment. In our customer uses the cloth. After using cloth it is rubbish put on the bean. We must follow the Qantas uses the environment protection system. Qantas sometimes decrease emission of fuel. (L)egal: Legal aspects are important for Qantas airlines. Qantas maintaining health and safety rules for the customer and employees. They are following food and hygiene roles. Qantas industry must follow the employment rules and regulation. That law maintains all of employee customer. Anybody can not smoke in airlines. 2.4. Main marketing issues of Qantas airlines: Qantas position in international airline market is more than in the domestic market. When All over the world have lots of airlines. They are competitor each others. Qantas face strong competition among other airlines. It is very difficult to Qantas increase their sales to focus on their market segments. Qantas always try to give their customer proper products and service. Qantas fulfil their expectation and needs. Thats why Qantas follow the market segments issues. Market segments can be increase their customer. Qantas airline acquire effective marketing mix strategy promote product service. Every organisation follows the marketing mix strategy. As an airlines company Qantas always want to promote their business. TASK TWO 3. Marketing strategy: Marketing strategy is based in macro environment and micro environment scan through of stakeholders such as stuff public, intermediaries, customers, suppliers competitors to the target market. Qantas segmentation: Market segmentation divided of a market different type of customer with same needs. The purpose of market segmentation is ensure that the elements of marketing mix design to different customer specific needs. A marketing termÂÂ  referring toÂÂ  the aggregating of prospective buyers into groups that have common needs and will respond similarly to a marketing action. Qantas have limited resources that are not possible to produce all time for all people. Qantas targeting: Qantas must use why people target few markets and how these markets are identified. Qantas do the targeting based on our market segmentation. Qantas following demographic segmentation. They are targeting middle class people to upper class people. Lower class people cannot by the economic class tickets. Qantas has got some regular customer. They travelling always and recommended some other customers. Qantas targeting the high class customer. If we keep our customer than we know what our customer needs and wants. and we want to fulfil the our customer needs. Thats why Qantas stuffs always try to make good relation with customer. Positioning of Qantas: Positioning is the art of designing the companys offering and image place in the mind of the target market. In positioning we must need to know the how we going to good position in business strategy. We must follow that customer needs and expectation. If company want to go a good position than Qantas must fulfil customer requirements. We can do the advertising campaign than our customer knows about Qantas airlines and them attractive in our airlines. We are aware of our customer how we provide our service. As type we fixing our companys reputation. TYPE OF MARKET SEGMENTATION: Geographic segmentation: This market is segmented according to geographic criteria nations, states, regions, countries, cities, neighbourhood, geographic data create a more accurate profile of Qantas airlines. Qantas provide an indication of provide according to different geographic regions.. All over the world have different type of customer. When Qantas using their geographic segmentation then we targeting which countries customer most using our Qantas airlines. For example European countries people using our airlines more than Asian people. That why we are targeted European market. We always try to keep all of customer. We provide all of good flights in European countries. Demographic Segmentation: Demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality. Demographic segmentation variables are amongst the most popular bases for segmenting customer groups. This is partly because customer wants are closely linked to variables such as income and age. Also, there is often much more data available to help with the demographic segmentation process. In our Qantas airlines see the ages people prefer our service most. On this segmentation we saw the most of the people are over forty users. Most of are educated people. Our Qantas most users Christian religions people. One more think our most of the customer are gentle man. Different customer have different income. We using the first class, economic class, business class. Psychographic Segmentation: Psychographic depends on personal satisfaction. PsychographicsÂÂ  is the science of usingÂÂ   demographics to better understand consumers. Psychographic segmentation is divided according to their lifestyle, personality, values and social class.. Every people have different ideas and nature. Psychographic segmentation according to their opinions surveys is one tool for measuring life style includes activities interest, opinions, attitudes, values. In this segmentation our customer has different life style. Different people have different social class. For example our middle class customer uses the economic class seat and rich people using the business class. On this segmentation we provide different people different service. Behavioural Segmentation: In behavioural segmentation, consumers are divided into groups according to their knowledge of, attitude towards, use of or response to a product. It is actually based on the behaviour of the consumer. Some people have enough money. They are want some extra facility. Behavioural segmentation is based on customer behaviour toward products include (benefits sought, usage rates, brand loyalty, user status, readiness to buy, occasion). 3.2. Product service which have using Qantas airline Our company using different type of product and service. Supply chain development linked with marketing development. The value of chain development links (Shi and Makkula, 2004) to internal business development through an integrated system by using advance technology such as e-booking, e-mailing ,internal communication ,and e-marketing. Supply chain development involves external stakeholders such as suppliers ,customer ,and public interests(Christopher,1999). Collaborations very important in building the supply chain development (Todeva and Knoke, 2005).Qantas generated profits in the past three years (Yahoo Finance, 2012). The main aim of product or services to provide to gaining customer. According to Mittal ET a1 (1998), service attributes determine the level of customer satisfaction, customer loyalty and customer retaining to generate profit in an organisation. The of the Qantas provides safety and security as comfortable journey. According to Yahoo Finance (2012), Qantas operate d a fleet of 308 aircrafts to comfort its customers as at 30 June 2012.E-ticketing is facility to customers which is largely used by the Qantas management in the current market. 3.3. Qantas pricing strategy: Qantas airlines getting position to attract customer pricing strategy will support this position. Qantas offering lower pricing strategy to customers. Qantas normally change the price according number of customer. Qantas serve the customer and give them proper service. pricing strategy can attract the customer. According to Kotler (2003),a pricing strategy can increase customer attraction towards the products positioning which can generate more profit for an organisation. We using our business policy talented and professionally pricing team based in our head office make an important contribution to the effective operation in each business. Business Qualification is highly valued on this section not essential for all rules. Qantas responsible for providing support analysing and accurate maintaining pricing strategy. Qantas have low cost airlines jester airways they deal with low cost budget for customer. Qantas give them cheap price and fulfil customer requirements. 3.4. Promotional Mix: Promotional mix has two classes; personal and non-personal. personal mix who directly talking to each other, face-to-face in a meeting, or on the telephone. Customer can ask questions about the companys brands and products. On-personal promotional mix refers to publicity events and includes all print, broadcast and display tools. They provide important advice and a professional service in delivering a marketing communication campaign. Qantas promotional mix divides 5 parts: 1. Advertising 2. Sales promotion 3. Public relation 4. Sponsorship 5. Direct marketing. Advertising: Advertising is any paid-for mass communication activity. Advertising is the best which way people know our Qantas airlines. Advertising can be down throwing TV, Newspaper, build board, magazine, online, internet, poster, tourist brand publication, ambient media. When we advertised the newspaper customer get our Qantas volume discount. When people watching television they saw the advertise of Qantas airlines. People go one place to another place they saw the Qantas billboard. Our broadcast message gone throw the internet it is essential for the target customer Sales promotion: Sales promotion is marketing communication function that is adds value to brand image. When customer buy something that time using sales promotion. When company new product launches customer utilize to trial this products. Thats why product price is gone to be cheaper. In particular sales promotion must be targeted in target markets. Qantas always give their customer discount voucher offer. Promotion includes push market and pulls market strategy. Advertising Public Relation Sales promotion Sponsorship Direct marketing Public relation: Qantas want to increase their sales that are why they using the public elation tools. Qantas did their business by listening and responding positively to customer. Qantas do the long term relation with public. Current time public relation is the best way to promote Qantas products. If company wants raising their reputation than it is very important always good relation with public. The public relations role includes managing publicity aimed at financial stakeholders and political bodies, as well as promoting company image and specific brands. Direct marketing: Direct marketing means organization promote their business directly with customer. Qantas face to face conversation with their customer. What new service and products provide from Qantas they are describing that sort of part? Qantas want to give them proper motivation. If product is good than customer used it if it is not than customer dont use it Sponsorship: Sponsor can be promote business. Every year Qantas lots of customer go one place to another place. When they travelling abroad they can facing lots of problem. For example flood, tsunami can affected Qantas customer. Thats why they need to life secured position. Qantas always give them proper life insurance policy which one is good for the Qantas customer. 3.5. ORGANISATION DISTRIBUTION STRATEGY: Qantas uses the different type of distribution or market channel to provide customer convenience. Distribution strategy Qantas uses different types of method. Distribution strategy make available information to customer. Qantas do reservation and payment system. Qantas airlines uses website to increase customer purchasing power. It is good for the customer getting range of airlines choice. Wholesalers buy goods and service from producer. The internet is the latest tool of Qantas distribution strategy for target customer. Qantas using the sales promotion to direct getting the customer. We using advertising and media to promote our service. Qantas is largely involved to the network development. Supply chain development helps to speed up the distribution to the targeted audiences (Attaran and Attaran, 2007).The management acquire both direct or indirect distribution strategy to gain customer loyalty. Distribution strategy is important in the marketing development. 3.6. Marketing mix using Qantas Company Marketing mix: Marketing mix is one of the successful mixes of the right product sold at the right price in the right place using the suitable promotion. Marketing mix is the marketing condition. It is a part of marketing plan. Marketing mix is called 4Ps and 7Ps.The 4Ps are product, price, promotion, and place. Additionally added process, people and physical evidence. Marketing mix always prefer always consists of 7Ps. 7Ps include. A. Product B. Price C. Promotion D. Place E. Process F. People G. Physical evidence 3Ps extended marketing mix: A high level of quality service can gain customer satisfaction and customer retention. A good service quality can increase customer loyalty that allows the management to gain profit (Heskett et a1., 1994).Marketing mix strategy should be acquired an organisation to promote products and services to gain profits. Marketing 3Ps People Process Physical evidence The 3Ps extended marketing mix strategy strength its marketing positioning. These strategies are people, process and physical evidence (Chaffely 2007).Therefore, customer service is an important part in the airline industry. Qantas provide good customer service and stuff training to increase their skills. As claimed by Maslow and Lowery (1998), stuff basis needs should be fulfilled before can motivate them to improve service quality. People: Stuff is the most important person for Qantas airlines. So recruiting the right stuff in a right position and properly trained them. Qantas stuff has proper knowledge, skills, capacity that they provide good service to our customer. People are referred to internal marketing which relates to stuff communication. Qantas always trained their stuff and give feedback which way they giving the proper customer service. Process: Process is the service of organization delivering the professionally to our Qantas valuable customer. Qantas make their product systematically thats why Qantas customer easily find out what ever their need. Qantas need always provide good service on right way. Qantas always getting customer feedback. If customer unhappy for our service then we want to give them proper service. Physical evidence: Physical evidence is the element of service which allows the customer make judgments on the organization. People like always clean and nice environment. If customer walk into the Qantas organization than they see the Qantas airline is clean and environment friendly. Task Three Marketing Research: Marketing research is the aspects of business environment determine economic market demand for existing product. It is helps to better understand how to attract or retain customer to business. Marketing research process defines marketing opportunity and problems observe marketing action and findings the solution to management. Marketing research controlled all of information about customers. It is important for business strategy. This process generate and evaluate marketing action specifies the information required for collecting information. Marketing research provide planning to the market stages. There have five stage of marketing research Research design development Problem definition Data collection Report presentation Data analysis First stage problem define Marketing research clearly defined objectives or find out real problem of Qantas airlines. A clear and written objective helps business owners avoid the real problem. A useful research market should declare problem that needed the research and it is importance. In this stage marketing researcher of Qantas airlines find out marketing research problem has to find out the problem that needs to be investigating. In this stage they do the environment is needed to formulate research problem that is related. So marketing research identify the problem and identification of the specific. A useful research should declare the specific problem necessities the research and its importance. Second stage -research design development The marketing research design what research methods for collecting data of Qantas airlines and which are most suitable for addressing problem set. The methods will depend on how suitable for addressing the problem set. There are two types of marketing research: Quantitative research Qualitative research Quantitative Research: It is interested in quantifying (number) and analysing the responses of a representative sample. Surveys and questionnaires Testing and experimentation Qualitative Research: It is based on quality of Qantas airlines. Qualitative research find out what type of quality service provide Qantas airlines. Focus group (regular customer) Depth interviews (finding travel problem) Mystery shopping (third party to check your service) Qantas airlines marketing manager might use Surveys and questionnaires Third stage Data collection In this stage, we need to collect data. Marketing research involves two type of data research. Primary data sources, Secondary data sources. Secondary resource should be the first line of collecting data when conducting marketing research. They are widely available and often inexpensive. If secondary data dont have objectives the researcher must collect data. Although Primary data fits more research objectives, data collection can be costly and time consuming. Because he need data to find out the problems. There are two types of data collection source. Primary research data Secondary research data Primary research data: Primary research data specifically designed to address the problem identified. The process is collecting the original data about the market. The research carried out after getting some knowledge from the companies. This process of research can be done by the marketer or can be person which specializes in these type of surveys. Primary research is not carried out organizations generally depend of secondary sources for information. Advantages of primary research data: Primary research is very good for addressing the actual problem. It is shows that Qantas airlines problems and identifies the Qantas error. Primary market research finds data regarding specific market. Researcher collecting data and examined their own needs. The organisation complete control the process and the research as far as its objective is connected. Research company can be asked find data regarding specific market rather than on mass market. Primary research finds out some relation with current situation of Qantas. Primary data using accurate tools which is good for the Qantas airline. Collector of primary data is the owner of that information and he need not share it with other companies and competitors. Disadvantages of primary research data: Primary research is expensive for data collection. Collecting Qantas data using costly proposition primary research as marketer has to be involved. Researcher need to design everything. Primary research is long time process. Because of nature of Qantas the time required to do research accurately is very long as compared to secondary data. Primary research need to large number of human resource, data collection and surveys. Secondary research data: Researcher of Qantas airlines probably check existing secondary resource become familiarized basic characteristics of this market. We might invented that some of information we need has been already collected. This process involves accessing information that is originator or a distributor of primary market research. Secondary research includes collecting information from third-party such as Qantas websites, Qantas sales and accounting records, magazine articles and Qantas marketers report. Customer doesnt directly join with us. They using third-party information and decided what they want to do. Customer also can find out any previously information used by the marketer from any internal or external source. Advantages of secondary research data: Easy to collecting secondary data. This includes the relative case of access to many sources of secondary data. Qantas with the availability of online access and secondary research used on that research.. Qantas offers convenience and generally usages methods for all sources of secondary research. Secondary research is low costly than the other research. This data has allowed researchers access to valuable information for no cost to acquire. Secondary research more openly assessed. Secondary research is often priority to define briefly for an organisation. Secondary data help to research question. It can be help the researcher clarify questions. It is already done and got the result. Disadvantages of secondary research data: The quality of secondary research can be poor. Sometimes secondary research cant find researchers needs. Secondary data is not same as running market. It is not relevant the current market situation. Fourth stages data analysis: After collecting all of data we need to decide what method of analysis we used to make sense of data. We can take help from other experienced airline to observe the data whatever we collected. Data analysis stage is very important because we need to find out existing problem. Data analysis summarizing the response for each question for every participant. All summery calculate as determining the most comfortable answer can provide an overview of the survey information. Faster calculation vary to according sampling method used to obtain data. Data analysis can provide additional insight ,such as the two difference respondents. Final stages-report presentation: This is the final stage of marketing research process, its includes copying, coding, organizing, interpreting and verify the data collected. In this stage report

Inventing a Writing Technology :: Invention Writing Technological Papers

When I first started thinking about this assignment, lots of different ideas ran through my head from sticks and sand to pond muck to baking, but I kept running into the fact that almost everything that I thought of utilized some sort of manufactured tool. Ultimately, since I have a soft spot for anything edible, and since fruit is a ready resource in nature, I went to the produce section of the grocery store for some berries and a surface. My problem then though was the fact that paper and traditional writing surfaces are also a technology. It was actually much more difficult for me to come up with an appropriate surface than to find a way to make letters. Letters are essentially stains or scratches or rubbings, which can be created by a wide array of different natural resources, but finding a surface that has some permanent qualities as well as allowing for the writing to be legible is tough. I ended up with a honeydew melon because the surface was smooth and pale so that the berry juice would show up clearly. Another characteristic of a successful writing surface is that it absorbs or retains the writing, and that was the problem with my melon. The surface wasn’t porous enough to receive the berry ink, and I was compelled to use a knife to make the project successful. I rationalized the knife by thinking that it is one of the simplest tools that humans use, since it is essentially a sharp wedge. Also, it is po ssible to make a knife if one wants to take the time to do so by scraping a stick with a rock or a softer rock on a harder one. With the use of a precise tool like a knife, I was able to create very clear and legible letters that became even more pronounced with the blueberry dye. Ong states that â€Å"writing is a technology, calling for the use of tools and other equipment,† (Tribble 321) and my difficulty in writing with crude rocks and sticks only made this point more resonant for me. I did try to carve the melon with a sharp stick, but it was a frustrating and painstaking process that I quickly abandoned in favor of the tried and true knife. Without this tool, I do not believe that my writing sample would have looked as â€Å"normal† as it did, and it probably would have been very difficult to read. Inventing a Writing Technology :: Invention Writing Technological Papers When I first started thinking about this assignment, lots of different ideas ran through my head from sticks and sand to pond muck to baking, but I kept running into the fact that almost everything that I thought of utilized some sort of manufactured tool. Ultimately, since I have a soft spot for anything edible, and since fruit is a ready resource in nature, I went to the produce section of the grocery store for some berries and a surface. My problem then though was the fact that paper and traditional writing surfaces are also a technology. It was actually much more difficult for me to come up with an appropriate surface than to find a way to make letters. Letters are essentially stains or scratches or rubbings, which can be created by a wide array of different natural resources, but finding a surface that has some permanent qualities as well as allowing for the writing to be legible is tough. I ended up with a honeydew melon because the surface was smooth and pale so that the berry juice would show up clearly. Another characteristic of a successful writing surface is that it absorbs or retains the writing, and that was the problem with my melon. The surface wasn’t porous enough to receive the berry ink, and I was compelled to use a knife to make the project successful. I rationalized the knife by thinking that it is one of the simplest tools that humans use, since it is essentially a sharp wedge. Also, it is po ssible to make a knife if one wants to take the time to do so by scraping a stick with a rock or a softer rock on a harder one. With the use of a precise tool like a knife, I was able to create very clear and legible letters that became even more pronounced with the blueberry dye. Ong states that â€Å"writing is a technology, calling for the use of tools and other equipment,† (Tribble 321) and my difficulty in writing with crude rocks and sticks only made this point more resonant for me. I did try to carve the melon with a sharp stick, but it was a frustrating and painstaking process that I quickly abandoned in favor of the tried and true knife. Without this tool, I do not believe that my writing sample would have looked as â€Å"normal† as it did, and it probably would have been very difficult to read.

United States and the Japanese-Americans Essays -- Essays Papers Immig

United States and the Japanese-Americans The United States of America has had a rich and complex history that showcases a nation on the move, a nation based on the ideals of life, liberty, and the pursuit of happiness, and a nation that is based on equality under the law and considered to be the land of opportunity for all. However, these American ideals are not always put into practice, especially when it comes to the treatment of immigrants. Whether these immigrants are Irish, Jewish, Italian, etc, they have not been afforded the same rights and privileges as their American brethren. One such group of immigrants that gets overlooked in the discourse of the mistreatment of the immigrant is the Japanese. Although they are often passed over when it comes to other immigrant groups, their story reflects the deep-rooted inequality between the so-called American citizen and the Japanese immigrant, as shown through the internment of the Japanese during World War II and the events that led up to it. Perhaps the best place to begin the examination of American-Japanese immigrant relations is at the beginning. This relationship started shortly after the American Civil War, when in 1869, the very first Japanese immigrants came to settle in the Gold Hills of California. Like many other immigrant groups, the Japanese came primarily looking for jobs because the reputation of America is one of opportunity with its trademark â€Å"give us your poor, your hungry, and your huddled masses† slogan. However, the following year, the U.S. Congress gave black and white immigrants naturalization rights but excluded Asian immigrant groups from such rights, and in 1911, the U.S. Bureau of Immigration and Naturalization continued the actions of Con... ...d Houston, James D. Farewell to Manzanar. New York: Bantam Books, 1973. Japanese Immigration: An Exposition of its Real Status. Seattle: The Japanese Association of the Pacific Northwest, 1972. Mies, Maria. Patriarchy and Accumulation on a World Scale. London and New York: Zed Books Ltd., 1998. Miller, Dale T., and Prentice, Deborah A. Cultural Divides: Understanding and Overcoming Group Conflict. New York: Russel Sage Foundation, 1999. Nagata, Donna K. Legacy of Injustice. New York and London: Plenum Press, 1993. Peterson, William. Japanese Americans. New York: Random House Inc., 1971. Taylor, Sandra C. Jewel of the Desert: Japanese American Internment at Topaz. Los Angeles: University of California Press, 1993. Williams, Raymond. Keywords: A Vocabulary of Culture and Society. New York: Oxford University Press, 1983.

Essay on Macbeth and its Unbelievable Lady :: GCSE Coursework Macbeth Essays

Macbeth and its Unbelievable Lady      Ã‚   In William Shakespeare's tragedy Macbeth which character is more imaginatively created than that of Lady Macbeth? Can a lady actually think in this manner without being called insane. We examine the various dimensions of her character in this paper.    L.C. Knights in the essay "Macbeth" describes the unnaturalness of Lady Macbeth's words and actions:    Thus the sense of the unnaturalness of evil is evoked not only be repeated explicit references ("nature's mischief," "nature seems dead," " 'Tis unnatural, even like the deed that's done," and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeth's invocation of the "spirits" who will "unsex" her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95)    Samuel Johnson in The Plays of Shakespeare underscores how ambition by the protagonists leads to detestation on the part of the readers:    The danger of ambition is well described; and I know not whether it may not be said in defence of some parts which now seem improbable, that, in Shakespeare's time, it was necessary to warn credulity against vain and illusive predictions. The passions are directed to their true end. Lady Macbeth is merely detested; and though the courage of Macbeth preserves some esteem, yet every reader rejoices at his fall. (133)    In "Memoranda: Remarks on the Character of Lady Macbeth," Sarah Siddons comments on the Lady's cold manner:    [Macbeth] announces the King's approach; and she, insensible it should seem to all the perils which he has encountered in battle, and to all the happiness of his safe return to her, -- for not one kind word of greeting or congratulations does she offer, -- is so entirely swallowed up by the horrible design, which has probably been suggested to her by his letters, as to have forgotten both the one and the other. (56)    In his book, On the Design of Shakespearean Tragedy, H. S. Wilson describes the role of Lady Macbeth:    Professor Kittredge used to point out to his classes that Lady Macbeth, in urging Macbeth to act, uses the three arguments that every wife, some time or other, uses to every husband: "You promised me you'd do it!" "You'd do it if you loved me!" "If I were a man, I'd do it myself!" But Macbeth's mind is made up by her assurance that they may do it safely by fixing the guilt upon Duncan's chamberlains.

A Review of Confessions of an Economic Hit Man, by John Perkins Essay

Confessions of an Economic Hit Man, by John Perkins, is supposed to be a book about the author’s real life activities as a covert agent of the United States. Unlike other agents, Perkins alleges that he and others, operated to undermine the economic stability of other nations. While this book uses a number of references, few of these books seems to have any economic relevance at all. One book, The Blood Bankers: Tales from the Global Underground Economy, by James S. Henry, does make similar claims to those of Perkins; however, unlike Perkins, Henry investigates worldwide economic crimes that are both overt and subversive in nature. Perkins states that he was recruited to work as a covert agent of the government shortly after graduating from college. In his role as an economic hit man, Perkins was expected to meet with leaders of various countries, to convince them to make large investments and to accept loans for which they can ill afford to make the payments. These machinations resulted in these countries being in debt to larger powers, including the World Bank and the International Monetary Fund, often in more ways than one. After a time, Perkins claims, he grew uncomfortable with his role and left his position as an economic hit man. Perkins claims that now that he is no longer a part of this corrupt operation, he feels compelled to tell his story. Perkins claims that he has good reason to write this book. By telling his story, he claims that not only can he make people aware of what is happening all over the world, but that he can also create solutions to the world’s economic problems. If this book has any one flaw, however, it is in Perkins’ credibility. Despite his claims that he was responsible for economic subterfuge, Perkins never backs his claims with undeniable facts, statistics, or figures. Neither does he connect his work with any other texts or documents that have a firm factual grounding. His bibliography is not scholarly in nature; rather, virtually all of his sources are secondary. The points that Perkins makes may have some validity. While this book was interesting to read, however, a critically thinking reader would have to question his role in the events that he claims occurred.

Blood Money Essay

The ethical issue concerning the title of this paper Blood Money is that there is illegal kidney sales going on in the world and it has reached the USA. The most unethical procedure of all of this is that the kidneys are coming from incarcerated men in China. Without permission or disclosing to those on the death role in China, they are prepped beforehand and then they are shot and killed and immediately after their death they extract the kidney and the transplant occurs with the buyer or for whom it was intended for. Who can think this type of behavior is acceptable let alone ethical and morally right, unfortunately many do. Morally everyone is different, but when it comes down to all that are involved in this illegal business, from what it seems they have no morals. Their responsibility and the least they can do is let these human beings know the truth; let them know where their organs are going, let them decide. The person or groups with direct interest in this illegal activity have many moral failings, the simple fact that it is all about the money, they do not care if the prisoners deserved to die or not, all they want to do is make money. What many may think is not alarming to them; they do not care about the trauma they put the Chinese military through, because I am sure there was at least one that had morals. They had no respect for these human beings and no respect for their lives. The ideals in this operation are to make money and stay out of the spotlight, their obligations are to maintain a steady supply of kidneys, where do they conflict, and it is very simple. They need to keep convicting prisoners to the death sentence in order for them to execute them and get more kidneys, so they are convicting left and right, I am sure they are purposely doing this to keep up with the demand of illegal kidney sales. The only good outcome to all of this is that a lives are†¦

Turner (1997) continuously emphasizes the connection

American nation was developing in unique conditions, peculiar in both cultural and geographical sense: ‘The existence of an area of free land, its continuous recession, and the advance of American settlement westward, explain American development’ (Turner).European nations were developing within a limited territory; expansion of a nation occurred through conquering other peoples and subjecting them to the nation’s rule. On the contrary, American institutions and society were themselves evolving to meet constantly changing conditions: the ‘expansion westward with its new opportunities, its continuous touch with the simplicity of primitive society, furnish the forces dominating American character’ (Turner).American institutions were therefore facing the pressure to expand in order to meet demands of people migrating westwards (Lind). This phenomenon continued and intensified as long as Americans were finding new homes in the west.Frontier is characteriz ed as the line of fast and enduring Americanization. The philosophy of early American development implies changing ‘primitive economic and political conditions of the frontier into the complexity of city life’ (Turner).However, Slotkin (97) notes that the frontier provided Americans with opportunity to illustrate their fast adaptability to changing lifestyle and environment. This is illustrated by the willingness to face the challenges that were being faced in the new lands out west, where human settlement had never been in such huge scale.Therefore, the central conflict of the frontier era is between nature and culture, between savagery and civilization. This conflict is also central to the classical frontier romance ‘Last of the Mohicans’ by James Fenimore Cooper. This paper will separately explore the dynamic of ‘Americanization’ of male and female characters.Male characters will be analyzed along the continuum from the character stuck in th e European values and way of seeing the world (Gamut) through a character that is ready to accept and to learn from the frontier experience (Major Heyward) to the character that feels comfortable with the hybrid identity (Hawkeye). As concerns female character, Cora and Alice will be analyzed as an opposition of a new mixed American identity and classic European whiteness.

Demonstrative Communication Which Includes Nonverbal and Unwritten Communication Essay

Demonstrative Communication is a type of communication that observes non verbal cues. Examples of non-verbal cues include tone of voice, facial expressions, and body language. Demonstrative communication is one where gestures are employed. Better known as non-verbal communication, it deals with the sending and receiving of messages. Demonstrative communication can be formatted by one’s body language, written language, and some non verbal communication that can cause the main point of observe sing the key words of communication which deals with grasping the tone, facial expressions, voice communication which is the main part of communication. When interring the wrong concepts of communication that we all call listen which we do not when it comes to communication. Listen is a nonverbal communication which we all take as misunderstand of communication when sending, and receiving the main point of a message. Demonstrative communication can be ways of success by how well a person communicate with one’s views, and how people use their verbal, or nonverbal communication. The message of demonstrative communication encounters a person’s thoughts of communication that involves the way a person gasps the main points of the sender and the receiver. People have their own ways of processing one’s examples of communication such as listening; asking question to what is verbal or nonverbal of the sender and the receiver. Views has to be very sure of what the sender has produce of the main point of the message, and how well the receiver has listening to the meaning of the message to ensure that there is no misunderstanding of the concepts of the message. Receivers and senders can have positive, and negative meaning of how a message is giving and received because the sender who is producing the message can give some mislead information and the receiver can be mislead also by the wrong information. Using your body sing can also give off wrong sing of the way a person sending a message across to the receiver. The main and most important body sing a person can use when giving a direct message is eye contact so That the views are taken you serially about the most important message of what you are saying.

Ideas Of Death In Epic Of Gilgamesh Essay Example | Topics and Well Written Essays - 750 words

Ideas Of Death In Epic Of Gilgamesh - Essay Example He has another dream in which the afterlife is revealed to him. The vision of the afterlife is grim and depressing: those who had lived as royalty once now toiled as servants for eternity. Enkidu's vision makes even Gilgamesh weep with sorrow for his friend. In Enkidu's instance, then, the familiar pattern of Denial, Anger, Bargaining, Depression, and Acceptance follows its course but in a slightly more compact way. Enkidu begins with anger at the gods Shamash, Ishtar and the mortal hunter and Shamhat. He then goes into depression, following the dream of the afterlife. Enkidu finally moves on to acceptance as begins to take responsibility for his foolhardy actions that have led to his death. This same course does not follow in the case of Gilgamesh. Enkidu comes to terms with his death before he passes on, but Gilgamesh is far from being so accepting. In fact, the proof of his friend's mortality only eggs him on to search for ways of avoiding the same fate. If this quality of Gilgame sh – a mixture of hubris and courage – that make him both admirable and detestable as a hero. While readers are in awe of his strength and courage in the face of dangers like the bull or Humbaba, there is also a certain distaste one might feel at his arrogance and self-obsession. Not only does he, as king, exploit his subjects, he even attempts to take on mortality itself. This quest for immortality is what predominates over the next section of the narrative. Enkidu's example serves to emphasize the inevitability of death.

Nasser Speak Assignment Example | Topics and Well Written Essays - 500 words

Nasser Speak - Assignment Example Their populations are constantly rising hence there is need to exploit their own natural resources to increase the level of production. By doing so, they can produce more units in the economy; sales more to the foreign nations and in return provide them with foreign earnings. These earnings can be invested back and provide the much needed growth. As long as they are self-independent, they will minimize the decision made to them by the foreign countries and can concentrate on their own development. Individuals however should not just own land for their selfish interest like the capitalist. But they should do so as a way of promoting the society and improving status. This formed the basis of states to provide services like irrigation so that they can maximize their output in the best interest of the society. Countries should make decisions that are centered towards industrial development to ease the pressure on the agricultural sector has been the case in Egypt. This made easy by the development of modern scientific technology. Output will increase and full exploitation of the available resources done with ease. The citizens should not fear of any unemployment due to technology but should rejoice since major sectors will be opened and give them more opportunities. But even if we have to produce, we should do so in a manner that balances between the consumer needs and the nation’s goals. Agriculture impacts the livelihood of citizens directly as opposed to the industrial nature of countries more so in African countries. From the excess produce, the country and citizens can invest in agricultural industries. Thus we should compliment both agricultural sector and industrial for greater growth in the economy. Our production as a result of the mass resources within our nations should provide equality in all fronts. It

Prison Life and Strategies Research Paper Example | Topics and Well Written Essays - 1750 words

Prison Life and Strategies - Research Paper Example Thus, it was far crueler then it is now. Male and female prisoners are typically kept separate locations. The security of the prison is kept high alert and the prisoners are divided into categories regarding their security as some criminals are very dangerous to others. There can be four special types of prisons, else than the typical one: There are many problems and consequences that are related to the prison and the prisoners that would be discussed in the paper. Prison is the last solution to the criminal the justice systems have. But it comes with a lot of drawbacks and weaknesses. It is a disturbing way of making people live forcefully thus; some accept it as a punishment but many with negative attitude dominance take it negatively and do not stop the violence. Even within the prison criminal rebel and are difficult to handle. The Federal Bureau of Prisons (2012) has devised and formulated different plans and strategies that are being implemented in the prisons like giving a normal surrounding healthy to the prisoners, thus not making them offended and giving them a proper treatment and treating them normally, the way citizens are treated. The criminal justice system has been interpreted and amended numerous times over 200 years. With the changes occurring by the time they need to improve criminal justice system is evident. Prison in the US justice system is an awful condition where one loses their freedom. Nevertheless, there is no other mean to protect the normal citizens of the society from the violence creating citizens who murder, rape, assault or rob other people. Therefore prison is an important need to protect the society to lead a peaceful existence. It is also to be assured that prisons are only used as the last resort against the people who threaten the lives and well being of others.

Thomas Jefferson Essay Example | Topics and Well Written Essays - 500 words - 1

Thomas Jefferson - Essay Example In fact, the same historical figure who penned the words â€Å"all men were created equal† owned 200 slaves and more importantly violated his republican political philosophy during his presidency. There have been varied views on the question of the contradictions seen in the greatest of the American Fathers. However, one most justified position to hold would be to see Jefferson taking a part in the American trait of being in conflict rather than perceiving him as a marked contradicting figure. Such a position is partly on the basis of the contradictory views and conclusions on the contradiction of Jefferson, the one time political giant of our Nation and partly on the awareness of American trait of conflicts. Thus, it is of pertinent value to comprehend the interpretations of the historians who consider Jefferson as a person of contradictions. According to Christopher Hitchens who writes of how historians view Jefferson, â€Å"it would be lazy or obvious to say that he contained contradictions or paradoxes. This is true of everybody, and of everything. It would be infinitely more surprising to strike upon a historic figure, or indeed a nation, that was not subject to this law. Jefferson did not embody contradiction. Jefferson was a contradiction, and this will be found at every step of the narrative that goes to make up his life. (Hitchens, 2008). It has ever been remarked that Jefferson was in two minds about slavery throughout his career which can be seen as evidence for his conflicts. On the one hand, as a young politician, he held his views for the prohibition of slavery in new American territories and, on the other, he never freed his own slaves which made him a contradiction in hi mself. The significant question ever have been â€Å"How could a man responsible for writing the sacred words "We hold these truths to be self evident, that all men are created equal" have been a slave owner? He never resolved his internal

Evaluate the effect of Technological change on the Business Case Study

Evaluate the effect of Technological change on the Business Environment of Sony - Case Study Example The present study would focus on the technological change and their effects on the business strategy of organizations. The choice of the topic assumes significance in the present business environment as most of the firms operating in the modern day business environment have been severely affected as a result of the fluctuations in the business environment that has emerged as a result of the recent economic and financial crisis. The organization selected for the study is Sony Electronics. The choice of the organization assumes significance considering the fact that Sony is a market leader across many consumer electronic markets of the world as is known for its excellence in innovation in its product lines. The firm is accredited with numerous innovations in the field of consumer electronics. Products like Sony Walkman have created a revolution in the world. About the Company Sony Corporation was established in the year 1946 at Tokyo, Japan with an initial start up capital of 190,000 Y en (Sony, 2011). The name of the company has been derived from the Latin word ‘Sonus’ which means sound. ... roximately 7,214,000 million Yen as of 2009.The product portfolio of the company consists of Audio, Video, Televisions, Communication and information devices, Semiconductors and various electronic components like batteries, recording systems etc (Sony-b, 2011). The business prospects of Sony Corporation are largely affected due to the fluctuations in the business environment of the firm. The aspect is more important considering the fact that the firm operates in different markets across the globe which have different consumer behaviour. In addition to varying tastes of consumers the firm also faces issues that are related to the macro environmental aspects like exchange rate fluctuations, economic and fiscal policies etc. Presence of competitors also affects the business prospects of the firm as it plays a major role in shaping the future framework of strategies for the organization. The effect of fluctuating business environment can be easily ascertained by analysing the revised bus iness and revenue forecasts (refer annexure 1) of the company for the year 2010. The global economic down turn has also played a major role in the revision of estimated forecasts. This aspect assumes significance since the sales of electronic products are largely linked to the disposable income of the consumers. The global recession has played a major role in the declination of disposable incomes of individuals which has played a major role in the declination of sales volume and profitability of business organizations like Sony Corporation. Exchange rate fluctuations have also led to considerable pressure on the strategists of the organizations to lower their expected revenue margins. In addition the price competition which has started as a result of dip in sales figure corresponding to the